Holistic Design Think Tank

I recently invented a term for the process I employ to get clients to really engage connect their own marketing goals with their marketing tools. I call it "Holistic Design". It's an information collection and clarification procedure by which goals, hopes, dreams and missions are defined and considered when creating marketing tools like web sites, brochures and logos. It works sort of like this:
It's a lot of fun and usually brings to the surface aspects of a business of organization that the principles had long forgotten about! The reasons for being that make all the effort - the day to day stuff - worthwhile and meaningful.