Holistic Design Think Tank

I recently invented a term for the process I employ to get clients to really engage connect their own marketing goals with their marketing tools. I call it "Holistic Design". It's an information collection and clarification procedure by which goals, hopes, dreams and missions are defined and considered when creating marketing tools like web sites, brochures and logos. It works sort of like this:
It's a lot of fun and usually brings to the surface aspects of a business of organization that the principles had long forgotten about! The reasons for being that make all the effort - the day to day stuff - worthwhile and meaningful.

AnimalSpeakers - Listening Event 10.12 - 2pm YOUR local time

This Sunday, October 12, at 2pm YOUR local time, please take a moment, find a quiet place and tune your listening towards an animal or any creature you feel may have something to share. The idea here is to collect this information in a centralized place to help us as we slog through finding solutions to the global problems and challenges we now face.

After all, animals have been here in one form or another for millions of years ...it isn't a stretch for many of us who know they have insights worth seeking out and giving voice to.

As information makes its way into your consciousness, please share it with everyone here by clicking on and adding comments to this post.

If you're playing the Superstruct game like I am (http://www.superstructgame.org), log in and share what you learn with that entire community at the AnimalSpeakers Superstruct discussion thread: http://www.superstructgame.org/DiscussionView/177
It's totally free and is actively being designed to help people to network in ways that take the internet into the realm of social accountability, connecting and levergaing our collective genius towards the greater - not commercial - good. This is the beginning of something wonderful.